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Ferraris For Polar Bears

(Published: Business World, 26 Nov 2011, http://www.businessworld.in/businessworld/businessworld/content/Ferraris-Polar-Bears.html) Earlier this year Nissan came forth with its ad campaign for ‘Leaf’ – its electric car- that had a polar bear travelling all the way from melting arctic ice shelves to hug a Nissan Leaf owner as if thanking him for making a smart choice. (On a lighter … Continue reading